Well, it looks like Canadians will soon have yet another discount wireless brand to consider -- Rogers has just officially announced plans to launch a new budget-minded "Chatr" brand to compete with the likes of Wind, Mobilicity and Public Mobile. Yes, that's the same Rogers that already has the Fido discount brand, but it says that the "launch of a third brand mirrors many other industries like the hospitality and retail sectors and is designed to offer Canadians more choice." The official announcement follows some rumors and leaks that have been circulating as of late, which suggested that Chatr would initially launch in Toronto, Ottawa, Calgary, Edmonton and Vancouver on July 5th, although those details still haven't yet been confirmed by Rogers.

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Rogers announces plans for budget-minded 'Chatr' wireless brand