tap tap tap, developers of a number of popular iPhone apps, recently posted an entry on their in-house blog about how they made their most recent launch -- Camera+ -- succeed in the App Store. According to the company, the classy photography app launched very successfully, making over $250,000 in the first month of sales.
tap tap tap doesn't advertise their apps anymore, although it was part of their strategy for their early successes. Now they feel that contests (they gave away an "ultimate camera package" worth about $10K, and have also held weekly best photo contests) are a great way to get free publicity through social media channels. The company also placed the app in the App Store at a reasonable $1.99 introductory price, although the price is expected to jump up to $4.99 eventually.
Read on for more tips about how they pulled off a success like this.