THQ blames Red Dead Redemption for lower UFC 2010 sales
Last month, THQ reported some not-so-awesome sales figures for its second annual entry into the UFC Undisputed franchise -- to the tune of an almost 50 percent decline from sales for last year's first stab at game-ifying the sport. In a recent discussion with the print version of MCV (via CVG), Jon Rooke, the company's UK marketing director, provided one possible explanation for the decrease: "That's largely down to Red Dead Redemption," Rooke explained.
Though Undisputed 2010 has managed to ship a sizable 2.6 million units, Rooke stated that the title hasn't "delivered the broader sales yet." He added, "Rockstar have probably taken a fair amount of our market share. They shipped 5m units, taking a lot of consumer dollars." We know exactly what he's talking about: We picked up Red Dead Redemption instead of UFC because we heard the former had really great wrasslin' -- but we were unfortunately greeted with hours of rustlin' instead.
