Back when Apple initially said it'd offer free iPhone 4 cases to assuage reception concerns, there was a September 30th deadline given for the program. After which, according to Steve and company during the post-press conference Q&A, Apple would "evaluate" the prolonged need for such an offer. Well, looks like the decision has been made. In a statement on its website, Apple has confirmed the free case program will be discontinued for all iPhone 4s sold after September 30th, and the return policy for the smartphone will return to normal, pre-antennagate rules. Evidently, said the statement, "we now know the iPhone 4 antenna attenuation issue is even smaller than we originally thought." It had to end sometime, folks.