Today marks the release of the final Windows Phone 7 developer tools, which enable developers to create beautiful Windows Phone 7 apps that take advantage of the phone's new application platform, unique features and capabilities. Final tools allow developer to complete projects in preparation for the opening of Windows Phone Marketplace to app and game submissions in early October, as well as delivering several highly anticipated new features including; an update emulator based on RTM Windows Phone code, a panorama control, a pivot control and a Bing Map control. Microsoft is also pleased to announce that Twitter, Netflix, OpenTable, Travelocity, and Flixster apps are coming to Windows Phone 7 this holiday season. For more information on today's news and to see the apps announced, check out Brandon Watson, director, Windows Phone's blog post.
In addition to making the final Windows Phone Developer Tools available today, Microsoft Bing Maps and Microsoft Advertising have introduced new resources to help developers maximize their profit from their Windows Phone 7 apps and to heighten the end-user experience.
- With the Mobile Advertising SDK for Windows Phone 7, the Microsoft Ad team launched the industry's first real-time, bidded mobile ad exchange. These resources make it easy for developers to generate ad based revenue by both simplifying the process for including ads in an app and creating a network to bid on mobile inventory at the exact moment when an impression is served.
- Bing Maps, the default mapping service on Windows Phone 7, is fully integrated into the Windows Phone 7 Developer Toolkit with the Bing Maps Control SDK, making it simpler and free for developers to build Bing mobile mapping applications.