As noted by Macsimum News, according to market research firm Technology Business Research (TBR), the iPad will displace many consumers' secondary computers, but not their primary ones, creating a third category for personal computing and connectivity (laptop, smartphone, and tablet).
TBR's study points to Apple's success with the iPad, noting that consumers want quick, easy access to their email and the Web in a device that's more portable than a laptop while providing instant-on and more usability than a smartphone. In light of this, TBR believes the market will support all three device styles with only some ground lost by laptops to tablets.
To illustrate this point, Macsimum News reports that analyst Shaw Wu of Kaufman Bros. has informed clients that the iPad is "slightly cannibalizing" the entry level MacBook, but otherwise Mac sales for the September quarter could hit a record 3.8 million.
So, there's no sign of Mac sales slowing down despite the introduction of the iPad. And, for now, your primary computer can hold onto its rightful place in your digital life / family.
Photo by mapgoblin. Flickr : cc
- Key specs
- Form factor Tablet
- Operating system iOS (8)
- Screen size 9.7 inches
- Storage type Internal storage (16 GB, Flash)
- Maximum battery life Up to 10 hours
- Dimensions 9.4 x 6.6 x 0.24 in
- Weight 0.96 lb
- Announced 2014-10-16