"I used to look at annual releases of non-sports games as people just trying to milk me," Spencer said. "I figured nobody had enough time to do a good job, and all of the negatives that we would associate with those kinds of scenarios. Kudos to Activision because they've done a good job building a good game, continuing to release each year and I think the fans feel like it's a good thing that they do that." He added that, "watching them and seeing what they do -- we take inspiration from a lot of places -- but obviously they're a big success."
For Microsoft, the hurdle is now going to be a change in developer -- Bungie's leaving some big shoes to fill.