Groundbreaking Panasonic Technology to Revolutionize the Motorsports Fan Experience
CONCORD, N.C., Sep 21, 2010 (BUSINESS WIRE) -- Continuing a tradition of innovation and fabulous firsts, Speedway Motorsports Inc. Chairman and Chief Executive Officer O. Bruton Smith and Charlotte Motor Speedway officials announced a partnership with Panasonic to revolutionize the fan experience at motorsports events with the creation of the world's largest high-definition video board.
Panasonic will also become the founding sponsor of the video board and a Speedway Motorsports Inc. alliance partner around its broad portfolio of advanced technologies.
At an incredible length of 200 feet wide, standing 80 feet tall and weighing 165,000 pounds, the video board will cover an expansive 16,000 square feet and be located between Turns 2 and 3 along the backstretch of the legendary superspeedway. Fans seated throughout the frontstretch from Turn 4 to Turn 1 will have clear viewing angles of the gigantic board that will feature 720P high-definition visuals illuminated by more than nine million light emitting diode, or LED, lamps.
"Charlotte Motor Speedway continually establishes itself as a pioneer when it comes to one-of-a-kind, over-the-top facility enhancements that change the game for motorsports fans," said Smith. "Fans will see this like a gigantic television that will elevate the NASCAR experience in ways they have never dreamed. It will give them a view of the on-track action on the world's largest high-definition screen. The fans will feel closer than ever before to the cars and stars of NASCAR at each event."
In addition to the live race coverage, the video board will provide fans with interactive entertainment, continuous leaderboard updates, sponsor information and instant replays.
"Panasonic is proud of our efforts to bring this spectacular new high-definition scoreboard to Charlotte Motor Speedway," said James Doyle, president, Panasonic Enterprise Solutions Company. "This amazing example of industry-leading technology and engineering speaks volumes about our strong relationship with Charlotte Motor Speedway as we work together to bring innovative concepts to life and enhance the fan experience.
"Panasonic worked closely with Charlotte Motor Speedway to design the end-to-end system from the control room to this massive HD video board," Doyle added. "We are confident that the new Panasonic HD video board system will leave fans awestruck and make their entire Charlotte Motor Speedway experience that much more enjoyable and memorable."
Construction will begin on the video board following the Oct. 13-16 Bank of America 500 Week at Charlotte Motor Speedway and is scheduled to be complete by April, 2011.
Panasonic is now the exclusive audio/video provider of Charlotte Motor Speedway with category exclusivity inclusive of camera, camcorder, television, display, and Blu-ray.
The creation of the video board is the latest in a tradition of trend-setting innovations and fabulous firsts at Charlotte Motor Speedway during its 51-year history. Other notable firsts include:
-- 600-Mile Race. In 1960, Charlotte Motor Speedway became the first and only track to host a 600-mile NASCAR-sanctioned event. Now known as the Coca-Cola 600, the race is still the longest and one of the most prestigious on the NASCAR Sprint Cup Series schedule.
-- Luxury Condominiums. Charlotte Motor Speedway became the first sports facility in America to offer year-round living accommodations in 1984 when it released 40 condominiums for sale high above Turn 1. Twelve additional condominiums were added in 1990.
-- The Speedway Club. Opened in 1988, The Speedway Club was the first exclusive members-only private club to be constructed at a motorsports facility. The club features restaurant seating for 240 people overlooking the frontstretch and expansive ballroom and boardroom banquet facilities. Members enjoy a champagne toast with the race winner after each Coca-Cola 600 and Bank of America 500.
-- Night Racing. Charlotte Motor Speedway became the first modern speedway to offer night racing in 1992 after installing a $1.7-million, 1,200-fixture permanent lighting system. The system was different from any installed at other tracks in that it used a system of adjustable mirrors surrounding the inside of the track to moderate the light aimed at the drivers.
For daily updates on all activities at the Mecca of Motorsports, connect with Charlotte Motor Speedway by following on Twitter at www.twitter.com/CLTMotorSpdwy or become a Facebook fan at www.facebook.com/charlottemotorspeedway.
EDITOR'S NOTE: High-resolution artist renderings of the new video board to accompany this press release can be downloaded from the Releases tab on Charlotte Motor Speedway's digital media site at: www.charlottemotorspeedway.com/photos
Panasonic Enterprise Solutions Company is a unit of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation /quotes/comstock/13*!pc/quotes/nls/pc (PC 13.26, -0.07, -0.52%) . The company develops and provides customized and integrated technology-based systems solutions for enterprise customers in the sports and entertainment industries as well as in the education sector. To learn more about the company or read case studies about solutions created for other customers, visit http://www.panasonic.com/business/enterprise/enterprise-solutions-company.asp
About Charlotte Motor Speedway
For 51 years, Charlotte Motor Speedway has set the standard for motorsports entertainment and evolved into "The Greatest Place to See the Race." Nestled in the heart of NASCAR country, Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the sport by visiting area race team shops and touring the NASCAR Hall of Fame before attending a race at the legendary 1.5-mile superspeedway. Generating a regional economic impact of approximately $400 million annually, the speedway hosts three premiere NASCAR events each year - the NASCAR Sprint All-Star Race, the Coca-Cola 600 and the Bank of America 500 - as well as more than three dozen other events for automotive and motorsports enthusiasts of all ages. Charlotte Motor Speedway's philosophy is to always put "Fans First" and create memories that last a lifetime for all that pass through the gates. Charlotte Motor Speedway is a subsidiary of Speedway Motorsports, Inc. /quotes/comstock/13*!trk/quotes/nls/trk (TRK 15.85, -0.01, -0.06%) .
About Speedway Motorsports, Inc.
Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Infineon Raceway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its US Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the Company's website at www.speedwaymotorsports.com.
This news release contains forward-looking statements, particularly statements with regard to our future operations and financial results. There are many factors that affect future events and trends of our business including, but not limited to, economic factors, geopolitical conditions, weather, the success of NASCAR and others as sanctioning bodies, the success of our Motorsports Authentics merchandising joint venture, capital projects and expansion, financing needs, and a host of other factors both within and outside of management control. These factors and other factors, including those contained in our Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q, involve certain risks and uncertainties that could cause actual results or events to differ materially from management's views and expectations. Inclusion of any information or statement in this news release does not necessarily imply that such information or statement is material. The Company does not undertake any obligation to release publicly revised or updated forward-looking information, and such information included in this news release is based on information currently available and may not be reliable after this date.
SOURCE: Speedway Motorsports, Inc.