Recently, we reported that Warner Bros. was not best pleased with Apple's new TV episode price point. And now NBC has chimed in, too. Speaking at the Goldman Sachs Investor conference, Chief Executive of NBC Universal Jeff Zucker said, "We do not think 99 cents is the right price point for our content," and continued by saying, "We thought it would devalue our content." As reported by AppleInsider.
But Apple's been at loggerheads with NBC before. Back in 2007, NBC decided not to renew its contract with Apple, resulting in NBC content being removed from the iTunes store, rather abruptly. NBC wanted the price point to be raised to $4.99 per TV episode, and that was three years ago. Eventually NBC came good with Apple, with NBC content being restored to the iTunes Store.
Could history be repeating itself again? We're inclined to think so. Though Apple's new TV platform doesn't have everything going for it, it's certainly got a lot in its favor. And, as always, time will tell if Apple's going in the right direction, again.
Be sure to let us know when your new Apple TV arrives at your door.