To celebrate the 25th anniversary of Super Mario Bros., Nintendo invited fans to celebrate with an incredible cake, adorned with recreations of levels from the game. Not only did Mario show up, but so did his creator, Shigeru Miyamoto, and NOA president Reggie Fils-Aime.
The celebration took place in the newly renovated Nintendo World Store. The renovation didn't change much, save for the greatly expanded "museum" area. There's been a lot of Mario-themed merchandise created over the franchise's 25 plus years: