We're here at Virgin's press event for Project magazine, which Sir Richard Branson just called the "first all-digital magazine." It's launching on iPad first, then on the iPhone, but we also snuck a peek at the app last night and noticed a line about Android tablet support coming soon. Branson says the content will change constantly -- there'll even be comments, and sharing features are said to be "coming soon." Mapping features will be introduced in the iPhone version, which the Project editor-in-chief describes only as "all the coolest places in the world mapped by our users." Pricing for the iPad version is set at $2.99 per month, with the app updating throughout the period with new content and features. When asked about Rupert Murdoch's The Daily, Branson responded that "this is not a battle, not a war, but the future of publishing," while his chief editor had this to say: "We're not similar ... they're a daily newspaper, we're a monthly style magazine ... we wish them nothing but luck."

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Virgin officially announces Project magazine for iPad (and iPhone soon)