While Ubisoft has handled smaller MMOs, such as Might and Magic Heroes Kingdom, Rift represents the largest MMO client to date for the company.
Trion Worlds' CEO Lars Buttler sees this as a great move for the game: "To join forces with an industry leader such as Ubisoft on our first title further demonstrates the potential Rift has to be a game-changer in the online gaming space. We are thrilled to be working with Ubisoft, one of world's leading publishers, as we reaffirm our commitment to deliver quality products to gamers around the world."
While Ubisoft is not without its fair share of controversies, no one can deny that the publisher has clout across the market. Rift's closed beta starts later this week, and all signs still point toward an early 2011 release.