This means computer hardware is the faster growing segment of holiday purchases, just ahead of consumer electronics. (Consumer electronics have grown 22 percent this season.) The reporting company called out the iPad by name, saying "handheld devices (such as Apple iPads and e-readers) and laptop computers drove much of the growth."
It's an interesting choice to group the iPad, which is a tablet computer, with dissimilar devices like the Kindle or Nook. Unfortunately, comScore didn't release any numbers about how the iPad did against those e-readers. It will be interesting to see Apple's reports about the iPad after this quarter, since we know they sold nearly 4.2 million iPads in the previous quarter.
- Key specs
- Form factor Tablet
- Operating system iOS (8)
- Screen size 9.7 inches
- Storage type Internal storage (16 GB, Flash)
- Maximum battery life Up to 10 hours
- Dimensions 9.4 x 6.6 x 0.24 in
- Weight 0.96 lb
- Announced 2014-10-16