In a brief press release this morning, Apple announced that it expects the iOS-based Apple TV to pass the one million mark in units sold sometime later this week. The release also notes that iTunes users are renting/purchasing TV episodes and movies by the truckload (400,000 and 150,000 per day, respectively), although it's a bit ambiguous as to whether all those cited transactions involve an Apple TV or not -- our guess is 'not.'
At a run rate of one million units sold in just one quarter -- aligning nicely with JMP Research's estimates from October -- the new version of Apple's 'hobby' seems to have more momentum than the original Apple TV did in the marketplace. With the lower price point of $99, the tight integration with AirPlay-enabled iPads and iPhones, and the inclusion of Netflix streaming, the Apple TV matches up pretty well with other video devices at its price point.
It's not all sunshine and smiles in the TV-gadget market right now, however. The more ambitious and technically challenging Google TV project is hitting some major bumps; meanwhile, vendors of other set-top devices seem to be gaining momentum from the attention the Apple TV has brought to the sector. Roku in particular has seen dramatic increases in sales, which the company's CEO attributes in part to the impact and media buzz around the Apple TV.
[h/t Business Insider]
Show full PR text
CUPERTINO, California-December 21, 2010-Apple® today announced that it expects sales of its new Apple TV® to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe℠, all on your HD TV for the breakthrough price of just $99. iTunes® users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.
Now with AirPlay®, recently available in iOS 4.2, users can wirelessly stream their music, video and photos from iPad™, iPhone® and iPod touch® to their new Apple TV, making it the perfect iOS accessory. Users can also control Apple TV with their iPad, iPhone or iPod touch using the Remote app, available as a free app on the App Store℠.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.