LEGO Universe builds community via community building
The fun of playing with LEGO sets is only half in the assembly -- a lot of the enjoyment comes with showing off what you've created to others, no matter your age. It's an element that LEGO Universe has taken to heart, as a recent release talks about the community events the game has run thus far and the plans for more events in the future.
Each month of the game's operation has been based around a core theme for community events and challenges, giving players unified goals to work toward. March is the Battle Month, with the final event taking place this weekend in the Battle for Nimbus Station. Players who successfully face off against 29 waves of enemies will be in the running to win a variety of in-game prizes as well as some real-world LEGO sets.
The Creation Lab has also been a major area of development, allowing user-generated content to come front and center in the community. Even if you're not currently playing LEGO Universe, you can take part in some of the contests and get your own buildings in the game -- sharing what you've built with everyone even if it's not made out of plastic bricks.
