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Sony updates Vaio C series with subtler shades, E models go Sandy Bridge

Sony's mainstream E and C series of laptops are getting a bit of an update with some new color options and updated processors in the case of E series. The 14-, 15.5-, and 17.3-inch Vaio E models are finally joining the Sandy Bridge brigade with second-gen Core i3 and i5s, while also adding an AMD Fusion option on the 15.5-inch version for all you Sunnyvale fans out there. The smaller members of the E family will be available in four colors (blue, pink, white, and black) while their big brother is limited to white and black. The C series is staying the same, but adding Neon Red and Thunder Blue to your selection of hues. The updated PCs will be available for pre-order on June 19th but, if you really have your heart set on that red Vaio C, you'll have to head to select retailers like Fry's, ABT, B&H, J&R, MicroCenter, or (wait for it...) Nebraska Furniture Mart -- while you're there, pick up a bright red sofa to match your new lappy. All the PR you can handle awaits, just after the break.
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BRIGHTEN YOUR SUMMER WITH SONY'S NEW VAIO C SERIES LAPTOPS

New Sony® VAIO® C Series laptop:

Get portability, performance and multimedia entertainment in the new Sony VAIO C Series laptop. It is available in two new colors, Neon Red and Thunder Blue, and in 14-inch and 15.5-inch screen sizes. A second generation Intel® Core™ i5 processor (select models), Blu-ray Disc™ drive (select models) and AMD Radeon™ HD 6630M 1GB Hybrid graphics (select models) give you visibly smart performance and amazing picture quality all in a one-of-a-kind design.

• Intel® Core™ i5 processor for visibly smart performance with a boost

• Intel® Core™ i3 processor visibly smart performance starts here

• Windows® 7 Home Premium

• Create, edit & share your digital life with Sony Imagination Studio™ Suite 2 VAIO® Edition (for Signature Collection models only)

• The 14-inch model provides up to nine hours of battery life and the 15.5-inch model offers up to eight hours of battery life with the standard lithium ion battery

• Share your laptop content wirelessly on your HDTV with Intel® WiDi (adaptor is sold separately)

• Type and chat in dim light with backlit keyboard with number pad (select models) and HD web camera powered by Exmor™ sensor technology

• Hybrid Graphics deliver power when you need it and lowers power consumption when you don't (select models)

• Shortcut buttons provide quick access to the web, Media Gallery™ software and VAIO Care™

The VAIO C Series laptop will be available for pre-sale on June 19 at http://www.sony.com/cseries for a starting price of about $730. It will be available in Neon Red this summer exclusively through select retailers include ABT Electronics, B&H Photo, Fry's Electronics, J&R Electronics, MicroCenter, Nebraska Furniture Mart and Sony Stores. It will also be available in Thunder Blue at other major retailers around the country starting next month.


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SONY VAIO E SERIES LAPTOPS BRING EXCEPTIONAL DESIGN TO EVERYDAY USE

SAN DIEGO, June 15, 2011 – Sony today debuted a new, artfully-crafted collection of its affordably-priced line of VAIO® E Series notebooks.

The E Series 14-inch and 15.5-inch notebooks are available in four stunning colors- midnight blue, glacier white, charcoal black and blush pink - while the 17.3-inch model comes in charcoal black and glacier white. Geometric patterns appear on the lids, and on matching palm rests, and all the colors are fingerprint-resistant to help keep the models looking brand new while users stay connected and entertained.

"The VAIO brand stands for excellent quality and standout design," said Mike Lucas, senior vice president of Networked Technology and Services Division at Sony Electronics. "The new E Series delivers both, plus entertainment and connectivity options, at a price the everyday user can afford."

On top of its great looks, the E Series' textured, dimpled touchpad, edge-to-edge isolated keyboard featuring an integrated number pad (15.5- and 17.3-inch models only), and three unique hardware buttons: WEB, VAIO and ASSIST provide a great user experience.

The WEB button provides a one-touch Internet connection without a full boot into Windows® while the VAIO button launches Media Gallery™ software, Sony's intelligent playback software. The ASSIST button opens VAIO Care™, a built-in troubleshooting and maintenance program.

Entertainment options abound in the new E Series. With the integration of Intel Wireless Display technology (select models), users can easily enjoy online and laptop-stored content like videos, photos, online TV shows and movies on their big screen TV (with an adapter, sold separately) with up to 1080p resolution. Also available on select models are Remote Keyboard, which connects the VAIO PC to a BRAVIA TV and a Blu-ray Disc™ players (select models). Also available is Remote Play for PS3, which allows access to content stored on the PlayStaton®3 over the internet.

Entertainment features available on all models include an LED backlit LCD screen for better clarity, detail, and crisp colors, an HDMI® output (cable sold separately) for a wired connection to an HDTV set, and a built-in microphone and web camera with face-tracking technology for crystal-clear video chats.

Processor options in E Series include a 2nd generation Intel® Core™ i3 or i5 processor with Intel ® Hyper-Threading and Turbo Boost technology 2.0, delivering the performance needed for multitasking. An AMD E-350 Dual Core Processor with AMD Mobility Radeon™ HD6130 Graphics Vision Technology for advanced graphics and beautiful detail also powers a 15.5-inch E Series notebook which is available in charcoal black.

Pricing and Availability

The VAIO E Series notebook will retail starting at about $550. It is available for pre-order starting June 19 online at http://www.sony.com/eseries. It will also be sold at Sony Stores and at other major retailers around the country starting next month.