MS: 42% of US XBL Gold members watch average of 1hr of video content a day
With Hulu Plus, Netflix and Zune on the Xbox 360, now more than ever the console is becoming a bastion for those looking to digest video content. During a preview of the upcoming Fall Dashboard update for Xbox Live, I spoke with senior product manager of Xbox Live entertainment, Terry Farrell, and asked him for some hard data.
"42 percent of Xbox Live Gold members in the U.S. are watching an average of an hour of television and movies on their Xbox, every single day," Farrell said. Each month, that adds up to "more than 30 hours of digitally distributed television and movies." Farrell also revealed that over the last year, Xbox Live has seen three times the use of video content on the Xbox 360 console, spread across Netflix, Hulu Plus and Microsoft's Zune rental service.
With the new Fall Dashboard update, Microsoft is looking to make it easier to present this video content, both through use of Bing search (which works via the controller and Kinect) and what the company hopes is a more intuitive and navigable user interface. Also, YouTube.
