11:58AM And that's it!
11:54AM 42mbps is a theoretical peak, T-Mobile's claiming the demo today was about 28-29mbps.
11:53AM Plans are to continue with data plans line that are available today. It's looking into some higher plans, though.
11:50AM Pricing on the Streak 7 will be announced in the next couple of weeks.
11:50AM That's it -- Q&A time.
11:49AM "I'm happy that I'm with T-Mobile and have my shirt on!" Humm: "Yes, I understand that."
11:49AM And now we're getting a preview of an upcoming ad -- same format, "I'm a myTouch 4G, I'm an iPhone 4."
11:48AM Ad time. Another myTouch 4G ad we've seen on TV recently.
11:47AM Here comes "Miss T-Mobile 4G"! We didn't know she had an official name.
11:46AM And Philipp Humm's back.
11:45AM Available in the "coming weeks" -- no price yet.
11:45AM Cole's back.
11:44AM Talking about Dell's Stage UI now: "you'll be hearing more about Stage as the year progresses."
11:43AM "This thing blazes because of the T-Mobile 4G network, and it blazes because of the NVIDIA dual-core processor."
11:43AM Streak 7 will be T-Mobile's first HSPA+ tablet (keep in mind the Galaxy Tab was HSPA only).
11:41AM Streak 7!
11:40AM John Thode from Dell is taking the stage... we think we know where this is going.
11:39AM First up, tablets.
11:39AM We're going to start talking about devices now. Stay tuned!
11:37AM CTO Cole Brodman is up.
11:36AM 42Mbps coming to about two-thirds of the network -- 140 million pops -- this year.
11:36AM Ray says there'll never be a premium for 4G service, presumably a reference to Sprint's $10 surcharge.
11:33AM Now we're seeing an online multiplayer game over 42Mbps HSPA+. Hard to get a sense of the benefit here, but we'll take their word for it.
11:32AM Now we're turning our attention to practical tests, starting with an Amazon MP3 album download. Looks like this 12-track album is going to take about two or three minutes... we were expecting something with a little more visual "wow," but we suppose an instantaneous download wouldn't have been real.
11:29AM Starting with a raw speed test on a Windows machine -- averaging around 30Mbps down using a prototype USB stick from ZTE.
11:28AM Okay, now we're getting a 42Mbps demo for reals.
11:28AM Sounds like they've been wandering around Vegas this week, testing HSPA+ versus Verizon LTE and Clear WiMAX -- LTE is marginally faster, but Ray points out that network utilization is still quite light there. WiMAX is much slower.
11:26AM Demo time!
11:26AM It's official: 42Mbps service is coming to T-Mobile this year.
11:24AM Now we're seeing a chart of T-Mobile's 4G evolution on the HSPA+ technology path, starting with 21Mbps in 2010. We're seeing 28, 42, 84, 168, and 672Mbps bars here as we move through dual-carrier, MIMO, and so on.
11:22AM Ray says that HSPA+ will be the dominant next-gen standard over LTE for the next five years. We know that T-Mobile's looking at LTE in the long term, but the way he's talking, it sounds like the very, very long term.
11:21AM Wow, this is getting low down and dirty in the geekiest way possible: Ray says that much of Sprint's backhaul was on Ethernet (as opposed to something better like fiber) as of last October.
11:20AM 40 percent more major metropolitan areas with T-Mobile HSPA+ versus Sprint WiMAX.
11:19AM Neville says T-Mobile's "4G' network is 160 percent bigger than Verizon's. Snap!
11:17AM Here comes Neville Ray -- T-Mobile CTO -- to talk about network upgrades.
11:16AM Humm says they "embrace" their "challenger status."
11:15AM Data traffic on T-Mobile's network doubles every seven months. We can see how backhaul would certainly be a concern.
11:13AM T-Mobile says the keys to the "wireless data revolution" are affordable phones and tablets, aggressive plans and pricing, and rich, compelling services. Translation: cheap, awesome stuff.
11:12AM They've sold 900,000 "4G" devices so far.
11:11AM Nielsen study says T-Mobile's delivering the fastest data in the top 100 markets.
11:10AM "We were late in the mobile broadband race, but we turned out to be the winner of the race." Bit premature, we'd say... "what makes T-Mobile the winner? We are proud to announce we've reached 200 million pops with our 4G network."
11:09AM At a quick glance, it definitely looks a bit like a Galaxy Tab -- but then again, it's hard to distinguish glossy black slates from one another.
11:09AM Here it comes! Park had one too, we just couldn't see it at first.
11:08AM Looks like Humm's got one in his hands, but he's being coy so far.
11:08AM And now he's being joined by LG CEO JS Park! They're talking about yesterday's G-Slate announcement.
11:07AM "I am very excited to share some news with you about the evolution of our network."
11:07AM Here comes CEO Philipp Humm.
11:06AM And another ad. "I'm a T-Mobile myTouch 4G. And I'm an iPhone 4." You've probably seen the commercial.
11:05AM Here we go! They're kicking off by playing a T-Mobile Flash ad embedded on a website trashing the iPhone.
11:00AM We're in! Just waiting for things to get started.