You know that old, silly THQ logo? The one where it looks like the letters are going high speed? That is now, officially, old and busted. As seen above, the publisher unveiled its new logo (aka "the new hotness") this morning, with company head Brian Farrell noting, "Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ." Farrell is of course speaking to the past few years of major changes at THQ, kicked off with the hiring of core games VP Danny Bilson in early 2008 and followed by several successful business choices in the subsequent years -- everything from achieving cost-cutting goals early on to brokering deals with top talent.

The new logo will start making retail product appearances this February and "will be rolled out over the next few months" in other venues. Goodbye speedy THQ logo, hello crazy future-font THQ logo!
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FOR IMMEDIATE RELEASE

THQ UNVEILS NEW CORPORATE LOGO, REFLECTING EMPHASIS ON INNOVATION AND CREATIVITY

AGOURA HILLS, Calif. – January 12, 2011 – In an official unveiling ceremony at its New York Gamers Event, THQ Inc. (NASDAQ: THQI) today announced a new corporate logo, reflecting the company's commitment to a new strategic and creative vision with an enhanced visual identity.

"Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ," said Brian Farrell, THQ President and CEO. "By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible."

"Over the past few years the gaming industry has seen an unprecedented period of innovation," Farrell said. "You can see it in the deep, rich storylines, in the expansion of social and mobile gaming, and in the introduction of new technologies that enhance the gaming experience. THQ is proving its commitment to deliver the best experience to gamers through internally developed original intellectual properties (Homefront™ and uDraw™), creative partnerships, (Guillermo del Toro and Tomonobu Itagaki) and new talent acquisitions (Patrice Désilets), in order to solidify its position as a flagship publisher of extraordinary interactive entertainment."

The new logo will be rolled out over the next few months and will begin to appear on THQ's upcoming product releases starting in February.

To download a high-res version of the new THQ logo, please visit http://bhimpact.gamespress.com/client_page.asp?i=184. For more info, please visit http://www.thq.com.

About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, Homefront, uDraw and the THQ logo are trademarks and/or registered trademarks of THQ Inc.


THQ Inc. Caution Concerning Forward-Looking Statements
The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to THQ's continued leadership in the interactive entertainment space, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

This article was originally published on Joystiq.