In addition to localization, Sony plans on developing games in the region. Facilitating homegrown content for local markets follows the standard set by Sony's other recent expansions into India and South America. Although a timetable for launch hasn't been set, expectations are quite high for PlayStation's first release in the country. Guangdong Animation City (GAC), an investor in PlayStation's Chinese expansion, noted that the industry could expand its worth to over 100 billion yuan (about $15 billion) annually within the next five years. Obviously, Sony would do well to capitalize on such staggering potential.