"It [World of Warcraft] is a touchstone. It has established standards, it's established how you play an MMO. Every MMO that comes out, I play and look at it. And if they break any of the WoW rules, in my book that's pretty dumb," Zeschuk said.
Zeschuk also addressed the social gaming trend, saying that triple-A projects are still alive and kicking thanks to Blizzard's success. "Bigger does work. Big has worked and frankly, WoW is the biggest. On a pure revenue basis it's probably the biggest game ever by a country mile. It generates so much revenue it's an incredible international business unto itself," he said.