Never mind the cringe-inducing advertising, ASUS has given us a much better reason to care about its Tegra 2-toting Eee Pad Transformer: a $400 price. The 10.1-inch Honeycomb tablet (with 1280 x 800 resolution on an IPS display) has quickly moved from its Taiwanese release, through yesterday's UK pricing announcement, to today showing up at Best Buy in the US, so we suspect its global shipping can't be far off at all. With a sticker that's a clear $99 less than the cheapest iPad and a good deal more affordable than its Android competition like the Xoom and G-Slate, the Transformer could yet take the tablet world by storm. Do take note that the keyboard dock that inspires this slate's name is an optional extra, but given the starting price, the whole package might still end up less than what others will ask.

Update: Whack attack! Best Buy has pulled the Transformer page and it no longer shows up in search results on the site. Was the price too good to be true? Thanks, Jaime!

Update 2: It's looking likely that the price info was accurate, as 16GB and 32GB versions have shown up elsewhere on the web for $400 and $500, respectively, though both are currently out of stock. Thanks, Sam and James!

Update 3: Ah, and now we have the price for the dock alone: $149. Thanks, Peter C.!

HTC invites us to 'see what's next' on April 12th