GameStop has announced that it will be the "exclusive" pre-order destination for the upcoming "Annihilation" DLC for Call of Duty: Black Ops. Typically, this is where we would make fun of the concept of pre-ordering DLC. Just to outline the process again:
  • Visit GameStop store and pre-order DLC
  • Wait until release day
  • Receive download voucher from GameStop
  • Enter code and enjoy
Now, contrast this with purchasing the DLC on release day via Xbox Live:
  • Sit on couch
  • Press "A" button
We should point out that, unlike GameStop's Halo: Reach DLC promotion, an Annihilation pre-order doesn't even come with any bonuses. That said, GameStop sold a quarter-million vouchers for the Black Ops "Escalation" DLC, so what do we know?


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GameStop Announces Exclusive Pre-Order Campaign for Call of Duty: Black Ops Annihilation DLC
GRAPEVINE, Texas, Jun 17, 2011 (BUSINESS WIRE) -- GameStop (NYSE: GME), the world's largest multichannel retailer of video games, announced today that Call of Duty: Black Ops Annihilation can now be pre-ordered exclusively at U.S. GameStop locations. Annihilation is the third downloadable content (DLC) release for Call of Duty: Black Ops and is only available for pre-order at GameStop.

Annihilationfeatures four new multiplayer maps: Hangar 18, Drive-In, Silo and Hazard. In addition, players will also enjoy an all-new Zombies experience, Shangri-La, an exotic and mysterious map filled with deadly traps, dark secrets and innovative gameplay that will challenge even the most daring Zombie hunters.

"Building on GameStop's record-breaking, initial pre-order DLC campaign for the Escalation pack, we partnered with Microsoft and Activision for a second time to create a full pre-order campaign for Annihilation, exclusively for our customers," commented Tony Bartel, president of GameStop.

Call of Duty: Black Ops Annihilation will be available on June 28 for $14.99 and is available for pre-order beginning today. Customers may use trade credits towards their purchase. For more information on Annihilation visit www.GameStop.com.

About GameStop

GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company headquartered in Grapevine, Texas, is the world's largest multichannel video game retailer. GameStop's retail network and family of brands include 6,573 company-operated stores in 17 countries worldwide and online at www.GameStop.com. Our network also includes: www.Kongregate.com, a leading browser-based game site; Game Informer(R) magazine, the leading multi-platform video game publication; Spawn Labs, a streaming technology company; and Impulse, Inc., a digital distribution platform available at www.impulsedriven.com.

General information on GameStop Corp. can be obtained at the company's corporate website. Follow GameStop on Twitter @ www.twitter.com/GameStop and find GameStop on Facebook @ www.facebook.com/GameStop.

This article was originally published on Joystiq.