In an interview with GamesIndustry.biz, Electronic Arts' Frank Gibeau said that players should expect around 200 hours of core gameplay per class, not including side activities like PvP and raiding. He was responding to a question about the game's allegedly high budget, which Gibeau says is worth the investment: "It's vast. It's a gigantic game. And that costs money. But when you get one of these launched they persist for a long period of time."
Gibeau also commented on the decision to exclusively release the digital version of SWTOR through EA's Origin service: "In the case of Star Wars we're trying to build an audience for Origin. And it's also an opportunity for us to better manage the downloads and how we bring people over from the beta and that sort of thing. For a lot of reasons it made sense for an MMO, which is a highly complex deployment."