The veep went on to say that EA's Origin platform is a choice for game buyers, not an exclusive outlet for all of the publisher's content going forward. Along with its developers, EA is "working to integrate more and more between the game and Origin," but DeMartini is "absolutely not at this point saying, 'hey, it's Origin versus Steam.' It's never been about that."
However, DeMartini's words and EA's actions don't exactly line up. According to the company's policy, EA wants to "continue offering our games for sale on all major download sites." Star Wars: The Old Republic doesn't count, it seems, as that title will only be available for download from its Origin service.