Gamebreaker is teaming up with SOE to provide live pre-show coverage beginning July 7th at 6:00 p.m. PDT. SOE bossman John Smedley's community address will happen an hour later and if you can't check it out on Gamebreaker because you're playing EverQuest or EverQuest II, you can listen in by joining the Vivox-powered Station Voice service. For EQ users, it's as easy as enabling voice chat and clicking on the event button in the UI. For EQII, type: /vcjoinuri firstname.lastname@example.org Fan Faire.
If you're planning to watch the Gamebreaker livestream, you'll need to register and claim your virtual ticket. Head to the official SOE forums for full instructions.
[Update: Corrected pre-show coverage time]