NCsoft turns the tables by giving awards to MMO journalists

First of all, we'd like to say that if we don't get the "Most Eminently Cheery Journalist" award, we may have to convert to the dark side and start throttling Jawas or something.

What's this all about? In order to raise money for GamesAid, a UK-based charity, NCsoft has decided to host the first Golden Chippies Awards to celebrate the best and brightest MMO journalists in the British Empire. These wink-wink, nudge-nudge awards will be handed out on Wednesday, July 20th, and are a lead-up to the real Develop Awards ceremony.

Among the awards are "GM Award for Appearing to Know More than the Developers" and the "Twink Award for the Strongest Introduction to MMO Journalism."

NCsoft's Cat Channon introduced the event with sentiment that we at Massively would like to echo: "MMO journalism is a labour of love for those involved. A niche but growing subset of traditional gaming media, these guys really are doing it through devotion to the genre."