To encourage players to upload their work, the site's creators are running launch contests with some huge prizes. The top 20 images uploaded to the site will win their owners a brand new EVGA GeForce GTX 460 SE graphics card, and the video that gets the most votes will secure its creator an expensive Alienware gaming desktop machine. Submissions end on August the 18th, and the voting phase then takes place between August the 18th and September the 1st. If you've created some nice screenshots, an epic EVE video or even an awesome My Little Pony version of the latest EVE trailer, submit it before August the 18th for your chance to win.
In an interesting move, CCP will be rewarding every single EVE player with several thousand of its new microtransaction currency Aurum if the website takes off. A running total is maintained of the number of times images and videos on the site have been shared via Facebook and Twitter, and at certain share levels every single EVE player will be gifted a lump sum of Aurum.