Electronic Arts had high hopes for Star Wars: The Old Republic when it invested in BioWare. However, even executives at EA did not expect the pre-order sales that surpassed all the publisher's previous records. This unexpected growth has caused industry analysts to reconsider some of the previous predictions for the title.
Gamasutra reports that Cowen and Company originally predicted sales of the Star Wars MMO to be approximately 1.5 million units with subscription retention at about 1 million players. However, Cowen and Company has now increased that prediction to 3 million unit sold in the first year with 2 million steady subscribers. With EA taking few other risks this season, it spells high hopes for anyone investing in the game developer. However, if anyone is keeping score at home, that number is still below the 4.7 million sales of World of Warcraft: Cataclysm -- though it's quickly catching up.