3DS console would be shipping (at least in Japan) on October 20th. Funnily enough, that was just after showing a chart proving that right around half of all DS gamers are ladies. (But Iwata -- what if the dudes dig pink, too?) At any rate, no specific price was mentioned, giving us some level of certainty that no premium will be attached.
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Nintendo announces pink 3DS gaming handheld in Tokyo
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Nintendo 3DS Conference 2011