EA's Senior VP of Global Media Solutions Dave Madden says that the company has increased its reach by 30% in the past year, and that EA Legend will help advertisers break that audience down, and give them "actionable insights across all of our platforms and a complete view into how their campaigns are driving engagement with consumers."
In other words, EA's got your eyeballs, and EA Legend will help advertisers buy them. EA is premiering the service at next week's Advertising Week conference in New York City.
- Key specs
- Game format Optical disc, Downloadable
- Online features Multiplayer, Voice chat, Video chat, Store, Browser
- Drive capacity 250 GB
- Controller type Wired, Wireless
- Motion controls Accelerometer, Gyroscopic
- Video outputs HDMI (v1.3), RCA / composite
- Released 2012-09-25
Microsoft Xbox One