Cards app for iPhone sends snail mail best wishes, for a price

We've got at least one completely unexpected announcement from Apple's Let's Talk iPhone Event: a new app that sends out greeting cards. For $2.99 within the US and $4.99 internationally, sending a greeting card the old fashioned way is just one click away on your mobile, complete with notifications when your card is mailed. Taking shots at PC makers and Android's apps are a given, but a bomb dropped on Hallmark? Welcome to the Tim Cook era. Check the liveblog and gallery below for more details.
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