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Canon unveils new PowerShot A-Series cameras, brings image stabilization to its entry-level

Michael Gorman
Former Editor-in-Chief
Updated ·4 min read

Thought Canon was done with the point-and-shoot updates after refreshing its ELPH lineup last month? Think again, as the company is updating its PowerShot A-Series shooters with six new models in a variety of colors. All the cameras pack a 16-megapixel sensor, 28mm wide angle lens and can take 720p video. First up is the A4000 IS, which brings image stabilization, 8X optical zoom and a 3-inch LCD for $200 later this month. The A3400 IS and A2400 IS make their debuts in March, and bring the same image stabilization as the 4000, but have a lesser 5X optical zoom. Additionally, the 3400 packs a 3-inch touchscreen LCD and costs $180, while the 2400 gets a smaller non-touchscreen 2.7-inch LCD and retails for $150. Meanwhile, the A2300 has the same specs as the 2400, minus the image stabilization, and will cost ten bucks less than its brother when it drops next month. Finally, the PowerShot A1300 and A810 each come with 5X optical zoom and a 2.7-inch LCD when they debut in April, with the A810 priced at $110 and the A1300 available for $120.

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CAPTURE LIFE'S UNEXPECTED MOMENTS IN SUPERB IMAGE QUALITY WITH CANON U.S.A.'s NEW, EASY TO USE AND RE-DESIGNED POWERSHOT A-SERIES CAMERAS

LAKE SUCCESS, N.Y., February 7, 2011 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced six PowerShot A-series digital cameras with improved operability that produce outstanding images and feature a high-quality, stylish re-design in a variety of fashionable colors. Canon's PowerShot A-series models have been instrumental for entry-level users in learning the joys of photography and these new models continue this tradition with features such as 16-megapixel sensor, 720p HD video capture and a 28mm wide-angle lens to capture images of large groups at a family function or of a child on the playground.

PowerShot A-series models are known not only for producing high-image quality but also being easy to use as well. For the first time in a PowerShot A-series model, the A4000 IS, A3400 IS and A2400 IS models will feature Intelligent IS so the camera automatically selects the most effective image stabilization mode ensuring users always capture the best results. In addition, all of the models announced today will have the Smart AUTO feature with 32 shooting modes that selects the appropriate camera setting based on the users shooting environment. Additionally, for the first time in a PowerShot camera, each model will have a Help button to provide an explanation of various shooting modes to help the user along the way.

"The new additions to Canon's new PowerShot A-series lineup will provide entry-level users with many options to unlock their creativity and capture high-quality images at a budget-friendly price," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.

PowerShot A4000 IS and PowerShot A3400 IS Cameras

The Canon PowerShot A4000 IS and PowerShot A3400 IS cameras will each have a Genuine Canon Lens with Optical Image Stabilization allowing users to capture up-close details and wide landscapes. For the PowerShot A4000 IS camera, there will be an impressive 8x-Optical Zoom lens, the longest to date for a PowerShot A-series model, and the PowerShot A3400 IS camera will have a 5x-Optical Zoom. In addition, both cameras will have a 3-inch LCD screen; however, the PowerShot A3400 camera's screen will be Touch Panel, another first for a PowerShot A-series model, with Touch Focus and Touch Shutter shooting modes for enhanced camera operation. The PowerShot A4000 IS camera is scheduled to be available in February in black, silver, blue, red and pink for an estimated retail price of $199.99. The PowerShot A3400 IS camera is scheduled to be available in March in black, silver, red and gold for an estimated retail price of $179.99.

PowerShot A2400 IS and PowerShot A2300 Cameras

The PowerShot A2400 IS and PowerShot A2300 cameras both feature a 5x-Optical Zoom and a 2.7-inch LCD screen. The PowerShot A2400 IS camera will also have Optical Image Stabilization and is scheduled to be available in March in black, silver, blue and pink for an estimated retail price of $159.99. The PowerShot A2300 camera is scheduled to be available in March for an estimated retail price of $149.99 in black, silver, red and blue.

PowerShot A1300 and PowerShot A810 Cameras

For the more traditional camera user, the PowerShot A1300 camera comes equipped with an optical viewfinder adding to the versatility of this model. Additionally, both the PowerShot A1300 and PowerShot A810 cameras feature a 5x-Optical Zoom lens, 2.7-inch LCD screen and use AA batteries allowing for easy replacement whether at home or on a family vacation. The PowerShot A1300 camera is scheduled to be available in April for an estimated retail price of $119.99, in black and silver. The PowerShot A810 camera is scheduled to be available in April for an estimated retail price of $109.99, in black, silver and red.