Nokia inks deals to be maps force behind BMW 7-series, bring guidance to new Garmin apps
While all the talk of late is about Cupertino's newfangled Maps application, Nokia's currently keeping busy by doing some behind-the-scenes legwork, including signing new deals with car and navigation system manufacturers. Most recently, the Finnish company announced it's partnering with BMW to power the "next-generation" navigation system in the upcoming 7-series, which will bring features like Enhanced 3D City Models and an Eco Pro Route that chooses the most fuel-efficient way to get you to your destination. In addition to the BMW alliance, though, Nokia has also teamed up with Garmin to bring Transit and Pedestrian maps in the form of an Urban Guidance feature that will be available on iOS and Android devices. For those interested in learning more, the pressers below will fill you in on all the nitty-gritty.
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Garmin selects Nokia's Transit and Pedestrian Content to power Urban Guidance
Pedestrian and public transport routing around hundreds of the world's leading cities
CHICAGO, Sept. 27, 2012 /PRNewswire/ -- Nokia today announced that its Location & Commerce business is supplying its global Transit and Pedestrian Content (TaP) for Garmin's new Urban Guidance function. Adding this premium feature to NAVIGON & Garmin branded navigation apps will give consumers a choice of generating directions not only for driving and walking but also for public transport. Urban Guidance will initially be available via In App Purchase for the following smartphones: NAVIGON for iOS, NAVIGON for Android and also Garmin StreetPilot Onboard for iPhone.
Pedestrian centric TaP enables orientation and navigation on foot and via public transport. It includes elements such as walkways, bridges, tunnels, crossings, passages and stairs and also powers pedestrian routing across squares, parks and other open spaces. The public transport data features railways, tram and bus lines, stops, stations and access points.
"Nokia's Transit and Pedestrian Content allows us to take a step beyond the car and provide a very effective and relevant solution for navigating cities," explained Joern Watzke, vice president mobile phone business at Garmin Wuerzburg GmBH. "People in cities lead very busy lives and need to find the best way to get where they are going whether driving, walking or taking the bus. Using this original, high quality content, we can offer our consumers the best possible urban routing experience."
Smarter data and expanded choices enable the development of ground-breaking consumer experiences such as Urban Guidance - the first worldwide implementation of Nokia's Transit and Pedestrian Content. Available for nearly 400 locations around the world, TaP supports a full range of functionality and is optimised for delivery across a variety of mobile platforms. It can be used as a foundation with other visual and rich content added to develop the ultimate pedestrian experience beyond the car.
"Through an in-depth understanding of the complexities of location, Nokia Location & Commerce continues to build products and services which help guide people seamlessly to their destinations," added Bruno Bourguet, Senior Vice President Sales and Business Development, Nokia Location & Commerce. "With Transit and Pedestrian Content at its heart, Urban Guidance represents real added value for the consumer whether driving or walking and using public transport."
Nokia will be exhibiting at the Mondial de l'Automobile show in Paris at Hall 3, booth #213
Nokia Location & Commerce demonstrates its 'location' leadership in the global automotive space via numerous OEM collaborations and comprehensive partner demonstrations at Mondial de l'Automobile. Delivering on the needs of the ever-connected consumer has long been a focus of the in-vehicle industry. The ability of Nokia L&C to serve the expectations of today's 'connected driver' via fluid location-based products and services whether at home, walking in the city or in the car will be on full display and showcased to show how both customers and consumers alike benefit from smarter data and multi-screen, multi-modal choices.
About Nokia's Location & Commerce Business
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. The company's Location & Commerce business, including NAVTEQ® Maps products, the Nokia Location Platform as well as Nokia Maps, aims to build and monetize unique location experiences for great mobile products, as well as the navigation industry, the automotive market and government and business solutions. Begin to explore our capabilities at www.maps.nokia.com.
About Garmin Ltd.
The global leader in satellite navigation, Garmin Ltd. and its subsidiaries have designed, manufactured, marketed and sold navigation, communication and information devices and applications since 1989 – most of which are enabled by GPS technology. Garmin's products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913 397 8200.
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Nokia Location & Commerce provides NAVTEQ® Maps and content to German OEM for new generation navigation system
Premium navigation experience features advanced visual guides and green routing option
CHICAGO, Sept. 27, 2012 /PRNewswire/ -- Nokia today announced that its Location & Commerce business is supplying global NAVTEQ® Maps to power the next generation BMW navigation system. Launching on the BMW 7-series, this new system will introduce drivers to innovative new features and content including visual guides such as Enhanced 3D City Models and Motorway Junction Objects; and the BMW's Eco Pro Route which generates the most fuel efficient route.
Eco Pro Route leverages a range of NAVTEQ® Map content to select routes which reduce fuel consumption by avoiding congestion and steep hills etc. In addition, data such as historical speed patterns, traffic signals, stop signs, driver alerts, bends and slopes is used to highlight key road conditions ahead which could influence driving speed. With advance warning, drivers can minimise the number of stops and starts and generally drive more smoothly at the most fuel efficient speeds.
BMW is using the highly precise NAVTEQ® Map data required for ADAS applications such as power management based on height data and speed profiles and, of course, the Eco Pro Route application. A comprehensive portfolio of premium content is integral to the location ecosystem developed by Nokia Location & Commerce. With the right content, platform and services Nokia Location & Commerce is set to establish itself as the 'Where Company', helping many different industry sectors to develop consumer experiences based on smarter data and more choice.
"NAVTEQ® Maps powered the first navigation system on the European market which was introduced by BMW in the early 1990s - and our relationship has continued throughout the extraordinary development and expansion of the location space," commented Bruno Bourguet, Senior Vice President Sales and Business Development, Nokia Location & Commerce. "Today, our goal is to understand and anticipate driver needs and demands and deliver the right products at the right time. We have the content, platform and services available to support BMW as the company continues to innovate."
Nokia will be exhibiting at the Mondial de l'Automobile show in Paris at Hall 3, booth #213
Nokia Location & Commerce demonstrates its 'location' leadership in the global automotive space via numerous OEM collaborations and comprehensive partner demonstrations at Mondial de l'Automobile. Delivering on the needs of the ever-connected consumer has long been a focus of the in-vehicle industry. The ability of Nokia L&C to serve the expectations of today's 'connected driver' via fluid location-based products and services whether at home, walking in the city or in the car will be on full display and showcased to show how both customers and consumers alike benefit from smarter data and multi-screen, multi-modal choices.
About Nokia's Location & Commerce Business
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. The company's Location & Commerce business, including NAVTEQ® Maps products, the Nokia Location Platform as well as Nokia Maps, aims to build and monetize unique location experiences for great mobile products, as well as the navigation industry, the automotive market and government and business solutions. Begin to explore our capabilities at www.maps.nokia.com.
