Sure, we all love having the latest and greatest smartphone from the likes of Samsung, but the power consumption driven by larger displays, LTE, and more use is making it increasingly harder to get through the day. Samsung's vice president of product innovation, Kevin Packingham, said in an interview with CNET that Korea's darling has set the lofty goal that smartphones coming out this year last an entire day under average to moderately heavy use. Samsung's plans include beefing up batteries, but it also intends to look at improving energy efficiency by tweaking the various radios -- LTE, WiFi -- to make them a little less greedy. Motorola has already seemingly caught this wave with the RAZR MAXX -- a slightly chubbier Motorola RAZR -- which is essentially the same set as the RAZR but with enough juice so you can use it instead of spending your day looking for an outlet to charge it. Unfortunately, things could get sticky as the definition of "moderately heavy use" is a pretty tough thing to pin down. Would you put up with a huskier phone to get you through the day or is a slim set more important? Feel free to chime in with your comments below.