We're here at Apple's education-flavored event at the Guggenheim museum in New York City. Phil Schiller has just taken to the stage and announced the first half of Apple's platform that's going to "reinvent the textbook:" iBooks 2. Saying that there were 1.5 million iPads currently in use in Education (using 20,000 specific apps), the revamped book-stand now includes education-specific features to help the budding students of the world.

You'll be able to paw through content, stopping to flick through detailed 3D animated models of elements within, access video and definitions without leaving the page. VP of Productivity Applications, Roger Rosner said that "Clearly, no printed book can compete with this:" given the constantly-updated data available, that's kinda obvious. Still, you'll be able to read in a text-heavy portrait or picture-biased landscape mode and there's also the option to have random pop-quizzes appear to keep you on your toes. Annotations is an integral part of the system: you can add stickies to individual pages and aggregate them into virtual 3 x 5-inch note-cards for revision during finals. You'll also get the same purchase, download and re-download rights you enjoy in the company's other stores.


The company's partnered (initially) with textbook makers Pearson, McGraw Hill and Houghton Mifflin Harcourt, as the trio are responsible for 90 percent of all textbooks sold -- as well as DK and the E.O. Wilson Foundation. Phil was gushing, saying that he couldn't "overemphasize the importance of these partners working with us." Pearson's High School Science, Biology, DK's Dinosaurs and Prehistoric Life, Natural History Insects, Animals and My First ABC as well as the first two chapters of E.O. Wilson's Life on Earth will be available at launch -- the latter is free. You'll be able to download iBooks 2 from the app store free of charge, whilst textbooks themselves will cost $14.99 or less : a far cry from the $80 dead-tree textbooks we shelled out for in college.

Update: We've got a hands-on up live from the Solomon R. Guggenheim Museum in New York City!
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iBooks 2




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Apple Reinvents Textbooks with iBooks 2 for iPad
New iBooks Author Lets Anyone Create Stunning iBooks Textbooks


NEW YORK-January 19, 2012-Apple® today announced iBooks® 2 for iPad®, featuring iBooks textbooks, an entirely new kind of textbook that's dynamic, engaging and truly interactive. iBooks textbooks offer iPad users gorgeous, fullscreen textbooks with interactive animations, diagrams, photos, videos, unrivaled navigation and much more. iBooks textbooks can be kept up to date, don't weigh down a backpack and never have to be returned. Leading education services companies including Houghton Mifflin Harcourt, McGraw-Hill and Pearson will deliver educational titles on the iBookstore℠ with most priced at $14.99 or less, and with the new iBooks Author, a free authoring tool available today, anyone with a Mac® can create stunning iBooks textbooks.

"Education is deep in Apple's DNA and iPad may be our most exciting education product yet. With 1.5 million iPads already in use in education institutions, including over 1,000 one-to-one deployments, iPad is rapidly being adopted by schools across the US and around the world," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Now with iBooks 2 for iPad, students have a more dynamic, engaging and truly interactive way to read and learn, using the device they already love."

The new iBooks 2 app is available today as a free download from the App Store™. With support for great new features including gorgeous, fullscreen books, interactive 3D objects, diagrams, videos and photos, the iBooks 2 app will let students learn about the solar system or the physics of a skyscraper with amazing new interactive textbooks that come to life with just a tap or swipe of the finger. With its fast, fluid navigation, easy highlighting and note-taking, searching and definitions, plus lesson reviews and study cards, the new iBooks 2 app lets students study and learn in more efficient and effective ways than ever before.

iBooks Author is also available today as a free download from the Mac App Store and lets anyone with a Mac create stunning iBooks textbooks, cookbooks, history books, picture books and more, and publish them to Apple's iBookstore. Authors and publishers of any size can start creating with Apple-designed templates that feature a wide variety of page layouts. iBooks Author lets you add your own text and images by simply dragging and dropping, and with the Multi-Touch™ widgets you can easily add interactive photo galleries, movies, Keynote® presentations and 3D objects.

Apple today also announced an all-new iTunes® U app giving educators and students everything they need on their iPad, iPhone® and iPod touch® to teach and take entire courses. With the new iTunes U app, students using iPads have access to the world's largest catalog of free educational content, along with over 20,000 education apps at their fingertips and hundreds of thousands of books in the iBookstore that can be used in their school curriculum, such as novels for English or Social Studies.* The iTunes U app is available today as a free download from the App Store.

*Some content is available only for iPad.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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