So far, 2012 has been quiet for Amazon's all-you-can-eat video streaming service, but that could change soon as Reuters cites anonymous sources claiming the retailer will lock up a deal with Viacom (Paramount Studios, MTV, Nickelodeon, Spike, etc.) soon. That would reportedly be one of the final steps to launching Prime Instant Video
as a standalone service, just as Netflix had suggested in its last earnings report
. With details still scarce it's hard to say exactly what shape these competitors
to the streaming crown will take, but between Amazon, Hulu, Redbox / Verizon
, Google, whatever Apple may be up to
as well as a fight from Sky
and Lovefilm in the UK, it should be a very interesting year.