So, remember how EA and Bioware are launching six copies of Mass Effect 3 into (near) space? Well, they're still doing that, and now there's a trailer about it that you can watch.
The trailer itself is not particularly informative, but the press release delivered with said trailer actually contained some cool information about the event. Specifically, students from the High Altitude Balloon Club at Texas A&M University will be assisting with each of the six launch sites around the world.
Once the event is complete, EA will be donating all of the equipment used during the publicity stunt to A&M's Aerospace Engineering department, which will then take the gear to Alaska and use it study the aurora borealis. We're glad to hear this advertising campaign will benefit a group of bright youngsters, and that EA isn't shelling out a presumably massive load of cash just to launch some games into space.