Marvel Comics greets true believers with free digital copy for select print titles
With great purchasing power apparently comes great affordability for Marvel Comics fans. Starting this June, folks who purchase any Marvel super hero comic priced at $3.99 will also get a free digital copy for Android or iOS. Examples of Marvel titles that will come with free codes include the Amazing Spider-Man, Avengers, Captain America, Mighty Thor and Invincible Iron Man. The new program continues the trend of comic book publishers invading the digital space like famished planet-eaters -- Dark Horse, for instance, recently made a deal with Barnes & Noble. Similarly, DC Comics inked an agreement with Amazon, a move that got some DC titles sent to the Phantom Zone by B&N. Judging from the positive response to digital codes included in the Ultimate Comics line and Avenging Spider-Man, Marvel expects the expanded code program to act like a radioactive spider bite for comic book stores, boosting repeat visits. Feel that tingling? That's your own Spidey sense telling you to swing past the break for Marvel's official PR.
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Marvel is proud to announce that, beginning June 2012, all Marvel super hero comics priced at $3.99 will include codes for free digital copies of those same issues on the Marvel Comics app for iOS and Android devices at no extra cost! That's right, the most-talked-about comics in the industry-including AVENGERS, CAPTAIN AMERICA, INVINCIBLE IRON MAN, THE MIGHTY THOR, AMAZING SPIDER-MAN, WOLVERINE & THE X-MEN and more-will come packed with a code to ensure fans have the most critically acclaimed stories with them anytime, anywhere.
"We're committed to bringing fans the best value in comics. By including codes for free digital copies in all our $3.99 super hero comics, we're doing just that" said David Gabriel, SVP of Sales, Marvel Entertainment. "We've seen a tremendous response to the digital codes in Avenging Spider-Man, our Season One graphic novels and the Ultimate Comics line. The positive reactions from both retailers and fans make it clear that including these codes with our books drives customers into comic stores on a repeated basis."
Marvel made comic book history in 2011 by announcing all titles in the Ultimate Comics line would include codes for free digital copies on the Marvel Comics app, with unrivaled incentives for comic shop retailers. Then, in 2012, Marvel announced the acclaimed Season One graphic novels would also include similar codes making them the first graphic novels to ever include codes for free digital copies at no extra cost.
"At Marvel, we're always looking for ways to bring the worlds of print and digital media together to deliver the best comics experience for our fans," said Peter Phillips, SVP & GM, Marvel Digital Media. "With this next step, fans will soon be able to buy their comics from their favorite retailers but also enjoy them on their mobile devices and tablets, all at no extra charge. Welcome to the Revolution."
