Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video)

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Sony certainly has its fair share of legendary commercials, but its first major spot since taking over the smartphone torch from Sony Ericsson is a real gem. Dreamed up by an eight-year old longing for understanding of what happens within a pocketable computer and directed by the famed Wes Anderson (you know, the guy responsible for The Royal Tenenbaums and Fantastic Mr. Fox), the 'Made of Imagination' ad features a gaggle of robots powering Sony's Android family. The rest, of course, we'll leave to you to enjoy. Head on past the break for the clip, and have a peek at the TechCrunch via below for a bit of the backstory.