Square-Enix's Naoki Yoshida wrote of the trailer's completion in a recent producer's letter but shared that the company is withholding it from E3 in order to package it with a larger marketing campaign. "During our most recent global PR planning meeting, we came to the conclusion that the most effective way to introduce version 2.0 to the world would be with a flood of new material rather than just a trickle," Yoshida said.
Final Fantasy XIV 2.0's public debut is still scheduled for E3, however. The trailer, along with the info-flood, is slated to be revealed this August. Version 2.0 will be a relaunch of the title alongside the PlayStation 3 release. It will feature overhauled graphics, server architecture, multiple in-game improvements, and additional racial/gender choices.