In addition to the company's just-announced 'Founders' content bundles (detailed above, and currently on sale during PAX), Williams showed us some special cosmetic items available for purchase, like shaggy dreadlocks or a flashy helmet, as well as items from an in-game store called Luau Larry's. Larry will happily sell you some fun items, like a little voodoo doctor pet, or a tiki torch that plays in-game music and causes everyone around it to dance when placed in the world.
Becoming a founder also grants priority access to Firefall's current beta build – along with XP boosts, real-world items, in-game currency and more based on purchased tier. And the items in the founders' packages are set to be available on September 24, so we may hear about a bigger update coming then. Meanwhile, the current price on all three packages ($15, $37, and $75, down from $20, $50, and $100) lasts through PAX weekend.