You'll likely miss 3D Robotics on first pass. The company's San Diego R&D facility is headquartered in an unassuming building amongst similarly nondescript offices in a maze of a business park. Enter through the back and you'll find yourself in the middle of a small manufacturing assembly, where industrial Pick and Place machines buzz loudly and a handful of women are QAing finished product. Until earlier this month, the site was mostly off the radar, save for a devoted group of online enthusiasts. Then, Wired editor-in-chief Chris Anderson announced he was leaving the magazine in order to head up the company.
Anderson's off grabbing lunch as we arrive -- like us, just off a flight from the East Coast for a brief visit before jumping on yet another plane. He's in transition at the moment, as the head of both Wired and 3D Robotics, trying out his keycard for the first time as we set up our film equipment to interview the newly minted executive for an upcoming Engadget Show segment. Anderson's ties to the company go back to its inception, however, co-founding 3D Robotics with Jordi Muñoz, a 19-year-old living in Tijuana when the two first met through Anderson's DIY Drones online community.