Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a title to the First Book charity every time someone buys a Nook reader or tablet between now and Christmas Day. More info on the charitable promotion can be found after the break.
Barnes & Noble Announces "Buy a NOOK, We'll Give a Book," Inviting Holiday Shoppers to Give the Gift of Reading to Children in Need
Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced its national "Buy a NOOK, We'll Give a Book" initiative to share the joy of reading this holiday season. Now through December 25, the company will donate one new book to First Book, which provides new books for children in need, for every NOOK tablet or reader purchased in Barnes & Noble stores or online at www.nook.com.
For 20 years, Barnes & Noble's Holiday Book Drive has resulted in the gift of over a million books annually to thousands of charitable organizations nationwide. Last year alone, Barnes & Noble customers and booksellers donated over 1.2 million books that were distributed to over 2,000 local charities, and the company is on track to exceed that figure this year. "Buy a NOOK, We'll Give a Book" extends the generous spirit of this annual program and gives customers even more ways to spread the joy of reading and make a difference in the lives of others. Now through December 25, customers shopping in Barnes & Noble stores and online can purchase any NOOK device – including the new stunning NOOK HD® and NOOK® HD+, award-winning NOOK Simple Touch™ and NOOK Simple Touch with GlowLight™ and critically acclaimed NOOK Tablet™ and NOOK Color™ – and the company will match each sale with a new book donation to First Book.
"As the country's largest bookseller, we are deeply committed to fostering literacy and a love of books and reading. The tremendous success of our Holiday Book Drive is because of our generous customers and booksellers who share that commitment," said William Lynch, CEO of Barnes & Noble. "With NOOK tablets and e-readers topping many wish lists this year, we wanted to provide a new way for holiday shoppers to share their love of reading. So with every NOOK purchased, on behalf of that customer Barnes & Noble will send a new book to a child in need."
The perfect holiday gifts this season, Barnes & Noble offers an award-winning line of NOOK tablets and readers for people of all ages and interests. Designed for both personal use and the whole family to share, customers can experience digital reading and entertainment like never before and access over 3 million books, magazines, catalogs, movies, TV shows and more on the new NOOK HD, the lightest and highest-resolution 7-inch tablet, and NOOK HD+, the world's lightest, lowest priced full HD tablet. NOOK HD is super lightweight and portable, fits easily in one hand and features an unprecedented HD display so customers will want to take it everywhere. For those who want to enjoy reading and entertainment on a larger scale, NOOK HD+ offers a must-see full HD 9-inch display for up to 1080p for movies, magazines and more. NOOK HD is available in two colors, "Snow" and "Smoke," and starts at $199, and the 9-inch NOOK HD+ is an unbeatable value, starting at just $269.
Barnes & Noble also offers critically-acclaimed E Ink® Readers, NOOK Simple Touch and NOOK Simple Touch with GlowLight, starting at just $79 with no annoying ads. NOOK Simple Touch is the easiest-to-use Reader with the world's best, most paper-like reading screen and longest battery life. NOOK Simple Touch with GlowLight adds a patent-pending lighting technology for reading in the dark, so it's like two devices in one, as amazing at the beach as it is in bed. Both of the lightweight devices feature built-in access via WiFi® to Barnes & Noble's leading digital catalog and an ergonomic form with a soft-touch back that's comfortable to hold for hours. Customers can enjoy Always Free NOOK Support™ in all of Barnes & Noble's neighborhood bookstores and NOOK Digital Shops™ where a team of booksellers will be on hand to demonstrate and answer any questions about the NOOK portfolio.
For more information or to participate in the "Buy a NOOK, We'll Give a Book" initiative, customers can visit www.nook.com/holidaybookdrive or visit the NOOK Digital Shops and displays in any of Barnes & Noble's nearly 700 bookstores nationwide.