Blizzard's Cinder Kitten raises over $2.3 million in Sandy relief
Warcraft players around the world showed their generosity by purchasing the Cinder Kitten pet from the Blizzard store. Blizzard announced in November that every Cinder Kitten purchased by the end of December 21, 2012, would have the profits from the sale go straight to the victims of Superstorm Sandy. They managed to raise a cool $2.3 million dollars!
What a great move by Blizzard to help out in disaster relief. It's not the first time they've done so either as players will remember back in 2011 when they donated 100% of the proceeds earned from the Cenarion Hatchling to Japan's Earthquake and Tsunami relief efforts!