Xbox Live's latest streaming event struts its stuff at 6pm ET on Sunday, February 24, when film aficionados in the US with an Xbox Live Gold subscription can tune into the Associated Press' red carpet coverage of this year's annual Academy Awards. SmartGlass users can also engage with the second-screen experience through their tablets and smartphones.
During the event, Xbox Live users can participate in the same interactive voting and tweeting stuff introduced during the Presidential Election coverage. We're not sure what kind of questions will be asked, but if the Presidential Election was any indication, it'll be a lot of bar graphs showing community support levels for Jessica Chastain's dress and questions about foreign policy in Iran.
This weekend as all eyes are on the Academy Awards. Whether it's a movie-themed awards party or casually watching at home, the red carpet is a must-watch before the big show begins, and Xbox is doing the red carpet like no one else – interactive. The Associated Press is bringing its live red carpet coverage from the Academy Awards to Xbox 3601. Beginning at 6 p.m. ET, Xbox LIVE Gold subscribers in the U.S. can watch the Associated Press live coverage of the stars strutting down the red carpet and can join in on the buzz by participating in interactive polls using their Xbox 360 controller and by tweeting with the hash tags #xboxredcarpet. Xbox viewers can also access additional Academy Awards information on a smartphone or tablet with the free Xbox SmartGlass app2.
Interactive red carpet coverage from the Academy Awards is another example of the new ways Xbox is delivering engaging and premium entertainment experiences. Xbox offered similar interactivity during live broadcasts of the 2012 Presidential debates, 2012 Video Game Awards, 2013 People's Choice Awards and red carpet coverage from the 2013 Grammy Awards – adding to the 18 billion hours of entertainment Xbox delivered last year.