Detractors were "annoyed" by the lack of a one price "all-you-can-eat" model, he said, "But at the end of the day, they're going to pay to eat, if that's their choice. And they're happy doing it." Enough players are happy enough, evidently, that none of this year's EA All Play titles will opt for the traditional single price model.
Earl's statements mirror similar sentiments shared by EA CFO Blake Jorgensen earlier this year. Jorgensen noted that players are "enjoying and embracing" the microtransaction model, and that all future EA mobile games will feature in-game purchases of some kind.