ArenaNet has been searching for a solution to Guild Wars 2's WvW reset problem for a while now. See, thanks to the way that not everybody is on the same time, finding a unified reset time for players in both Europe and North America has been a real pain in the Alpha Siege Golem. The solution? ArenaNet is simply separating the reset times. Starting with the next matchup, North American WvW matches will reset Fridays at 9:00 p.m. EDT, while European matches will reset at 2:00 p.m. EDT (7:00 p.m. GMT). This is meant to lead to a smoother (and more sleep-friendly) experience for everyone.