"Ignite will be the engine that drives our sports games on PS4 and Xbox One," Frost said. "It will not be used for FIFA 14 on PC."
Ignite also runs Madden NFL 25, EA Sports UFC and NBA Live 14, as EA Sports said on the Xbox One stage – right before it showed off pre-rendered footage of all of these games.
"The video uses assets pulled directly from the in-game engines, and was rendered to create this first look multi-product trailer," Frost said. "It's representative of where we expect our games will be when they launch."
EA Communications Specialist Brad Hilderbrand promised us a closer look at Ignite at E3.
"Yes, given the timing and planning required for the Xbox One reveal event the EA Sports Ignite video was developed in a pre-rendered video format," Hilderbrand said. "We'll be showing off the game using in-game assets at E3."