World of Warcraft has been playing around with microtransactions for quite some time, starting with the infamous sparkle pony, so it seemed only a matter of time until Blizzard moved past the rather archaic web interface. Community manager Bashiok has now confirmed that there is an in-game store coming, although the company is still determining exactly what will be introduced in the store.
Bashiok went on to state that several of the items being introduced at the outset will be introduced in Asian regions and that it will take some time to retrofit the existing web store items to in-game system. He also clarified that the additions to the store will be taking player feedback into account and focused upon selling convenience items rather than actual power. Either way, the day is quickly approaching when World of Warcraft will have a cash shop like so many other games.